In today's edition of our Goldman Sachs entrepreneur series, hosts Kristen Scholer and Tim Stenovec talk about how to use social media to market your small business.
A few common themes throughout the different platforms are to be consistent with your visual look, engage with followers and connect with others in your industry. Most small businesses seem to thrive on Instagram, but you should think about diversifying your marketing efforts to Facebook and Twitter.
Plus, a look at Mary Nguyen Aregoni, owner of Saigon Sisters in Chicago, as part of the Goldman Sachs' 10,000 small businesses program.
California Pizza Kitchen enters a new era as fresh investment fuels growth, innovation, and global expansion—showing how legacy restaurant brands stay relevant.
Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!