In today's edition of our Goldman Sachs entrepreneur series, hosts Kristen Scholer and Tim Stenovec talk about how to use social media to market your small business.
A few common themes throughout the different platforms are to be consistent with your visual look, engage with followers and connect with others in your industry. Most small businesses seem to thrive on Instagram, but you should think about diversifying your marketing efforts to Facebook and Twitter.
Plus, a look at Mary Nguyen Aregoni, owner of Saigon Sisters in Chicago, as part of the Goldman Sachs' 10,000 small businesses program.
George Sakellaris, President & CEO at Ameresco, outlines how smart energy upgrades and performance contracts are cutting costs, CO₂, and boosting efficiency.
Seth Schachner, Managing Director at Strat Americas, breaks down Disney’s Q3 results: streaming profits, parks growth and ESPN rights deal with the NFL.
Kory Kantenga, Head of Economics Americas at LinkedIn, unpacks Friday’s jobs numbers, labor force trends, and signals of a potential economic deal with China.
Bret Kenwell, US Investment Analyst at eToro, joins us to break down tech earnings, what’s driving tech stock momentum, and what investors should watch next.
