In today's edition of our Goldman Sachs entrepreneur series, hosts Kristen Scholer and Tim Stenovec talk about how to use social media to market your small business.
A few common themes throughout the different platforms are to be consistent with your visual look, engage with followers and connect with others in your industry. Most small businesses seem to thrive on Instagram, but you should think about diversifying your marketing efforts to Facebook and Twitter.
Plus, a look at Mary Nguyen Aregoni, owner of Saigon Sisters in Chicago, as part of the Goldman Sachs' 10,000 small businesses program.
As real estate is reshaped by AI and affordability pressures, Malte Kramer, CEO and Founder of Luxury Presence, explains how agents adapt, scale, and win.
Global markets hit a turning point as Michael Spence, Nobel Prize–winning economist and Professor Emeritus at Stanford University, assesses risks and growth.
