*By Lauren Babbage*
It's a new variation on the strike-it-rich dream of the social media age: Quit your full-time job to get paid for creating viral social media posts ー for your pet.
Dogs, monkeys, and opossums are among the pet influencers taking over Instagram and cashing in big time for their masters.
"Payments are based on the following and the engagement," said Loni Edwards, the founder and managing partner of The Dog Agency. "The ones with millions of followers are commanding the $15,000 per post, and then the smaller influencers are more in the thousands."
It's not as easy as simply posting photos of your napping tabby or your dachshund wearing a diaper. If you want your pet to be insta-famous, Edwards recommends:
1. Decide on a solid brand.
2. Create quality content.
3. Post on social media consistently.
4. Engage your audience and build a following.
5. Write witty captions.
The social-media influencer endorsement deals aren't limited to pet-related brands. Recently, "human-facing brands" have started paying famous pets to help market brands such as Urban Decay, Budweiser, Mercedes Benz and more.
"We work with hotel groups, we work with cleaning products, movie studios, and tons of human-facing brands." Edwards said in an interview with Cheddar.
She added that pets can sometimes be more effective at social marketing than people. "The content tends to be more creative because its a pet doing a human thing," Edwards said.
For full interview, [click here](https://cheddar.com/videos/how-your-dog-can-make-you-15-000).
With busy summer days on the horizon, packing your beach bag is crucial. Luckily, Kim Appelt, style expert and author of the book Style for Everybody has some recommendations you can take from day to night with ease.
Going once, going twice, sold! Our very own Chloe Aiello got the chance to visit Christie's Auction house to get a peek at some rare items going up for bid today from the collection of Ann and Gordon Getty.
Actor Treat Williams, whose nearly 50-year career included starring roles in the TV series “Everwood” and the movie “Hair,” died Monday after a motorcycle crash in Vermont, state police said. He was 71.
A lot of us go for food that makes us feel like 'home' when we're eating it. Chloe Aiello sat down with celebrity chef Alisa Reynolds who traveled the world in her new TV series Searching for Soul Food to understand the real meaning of soul food.
Summer is heating up and more people are starting to travel, but some are opting to skip the security lines at the airports and travel by train. As part of our Need2Know Vacation series, cheddar's Ashley Mastronardi reports from a train en route to Virginia.
The iconic 7-Eleven Slurpee cup just got a makeover. The company rolled out the new cups on Monday as part of its "Anything Flows" campaign, and they feature a colorful design on the front with a big "S" resembling the swirly top of the icy drink.
