*By Lauren Babbage*
It's a new variation on the strike-it-rich dream of the social media age: Quit your full-time job to get paid for creating viral social media posts ー for your pet.
Dogs, monkeys, and opossums are among the pet influencers taking over Instagram and cashing in big time for their masters.
"Payments are based on the following and the engagement," said Loni Edwards, the founder and managing partner of The Dog Agency. "The ones with millions of followers are commanding the $15,000 per post, and then the smaller influencers are more in the thousands."
It's not as easy as simply posting photos of your napping tabby or your dachshund wearing a diaper. If you want your pet to be insta-famous, Edwards recommends:
1. Decide on a solid brand.
2. Create quality content.
3. Post on social media consistently.
4. Engage your audience and build a following.
5. Write witty captions.
The social-media influencer endorsement deals aren't limited to pet-related brands. Recently, "human-facing brands" have started paying famous pets to help market brands such as Urban Decay, Budweiser, Mercedes Benz and more.
"We work with hotel groups, we work with cleaning products, movie studios, and tons of human-facing brands." Edwards said in an interview with Cheddar.
She added that pets can sometimes be more effective at social marketing than people. "The content tends to be more creative because its a pet doing a human thing," Edwards said.
For full interview, [click here](https://cheddar.com/videos/how-your-dog-can-make-you-15-000).
The 2023 BET Awards celebrated 50 years of hip-hop with tributes to the genre’s earliest voices, late legends, and new talent during a show packed with spectacular performances that consistently felt like a party.
In the past, government agencies have typically taken on the cost of such searches, even when rich people pay thousands of dollars for questionable activities.
Most GOP-controlled states have already imposed bans, including 14 at every stage of pregnancy.
The Academy of Motion Picture Arts & Sciences is adding new rules for movies to qualify for Best Picture.
The second season of 'And Just Like That' kicked off amid mixed reviews.
The Paley Center in New York is holding an immersive exhibit to celebrate the 25th anniversary of 'Will & Grace.' Cheddar News took a peek at the exhibit to mark the anniversary and celebrate Pride month.
Owin Pierson, LGBTQ+ activist and mental health advocate, joined Cheddar News which Pride brands and products to purchase that support the LGBTQ+ movement ahead of celebrations this weekend and as anti-LTBGQ+ backlash is on the rise.
San Francisco put up the largest pink triangle on the city's Twin Peaks viewpoint ahead of its Pride celebration this weekend.
Kesha and producer Dr. Luke have settled a legal dispute from nearly a decade ago. Kesha had accused Dr. Luke of sexual assault and he countersued her for defamation.
Randy Wicker, a pioneer in the movement for LGBTQ+ rights and who's serving as the grand marshal for New York City's Pride parade, sat down with Cheddar News to reflect on his years of activism and why he's doing it.
