Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
The first thing Blair says you need to do is to find your voice and your audience. Create a customer demographic and then target those people. It's also helpful to use influencers over models when taking photos of your product or service. They can help promote while also serving as the focus of your content.
Plus, how has mobile marketing changed? Slefo says over 50% of the ad dollars spent in 2017 were for mobile marketing. He believes brands need to do their homework before just slapping ads everywhere, but he suggests investing some time and money into Facebook.
Will Rhind, CEO of GraniteShares, joined Cheddar News to discuss Thursday's trading session amid renewed fears over the regional banking crisis as well as concerns over the debt ceiling debate.
The United Food and Commercial Workers union, one of the country's largest, opposed the planned merger between grocery chains Kroger and Albertson's, according to The Wall Street Journal, citing concerns about lack of information and the potential viability of stores upon closing.
Johnson & Johnson's consumer-health unit Kenvue made its debut on the New York Stock Exchange and jumped about 20% on Thursday. Thibaut Mongon, CEO of Kenvue, joined Cheddar News to discuss business growth goals and what lies ahead for its well-known pipeline of products, including Band-Aid, Neutrogena, Tylenol, among others.
Cheddar News' reporter Angela Miles reports from the Cboe floor with Scott Bauer, CEO of the Prosper Trading Academy, to break down Apple, Moderna, and Datadog earnings for options traders.
Billionaire Stephen Deckoff's SD Investments has purchased two islands in the U.S. Virgin Islands that were previously owned by the late sex criminal and human trafficker Jeffrey Epstein.
