Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
The first thing Blair says you need to do is to find your voice and your audience. Create a customer demographic and then target those people. It's also helpful to use influencers over models when taking photos of your product or service. They can help promote while also serving as the focus of your content.
Plus, how has mobile marketing changed? Slefo says over 50% of the ad dollars spent in 2017 were for mobile marketing. He believes brands need to do their homework before just slapping ads everywhere, but he suggests investing some time and money into Facebook.
Wall Street saw another day of losses in the market amid continued concerns over the banking sector and as investors digest the latest inflation data. Francis Oh, Asia-Pacific CEO of Qraft Technologies, joined Cheddar News to break down what can be expected with the Federal Reserve's move on interest rates and what to look out for with A.I. stocks, which are seeing big gains.
Adidas has decided to try to sell a portion of its remaining Yeezy shoe inventory and donate the proceeds to chartitable organizations, CEO Bjørn Gulden said Thursday.
Peloton is recalling more than 2 million exercise bikes over a safety concern with its bike seat post, and the Consumer Product Safety Commission said it's received some injury reports.
Peloton is recalling more than 2 million of its exercise bikes because the bike’s seat post assembly can break during use, posing fall and injury hazards.
