Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
The first thing Blair says you need to do is to find your voice and your audience. Create a customer demographic and then target those people. It's also helpful to use influencers over models when taking photos of your product or service. They can help promote while also serving as the focus of your content.
Plus, how has mobile marketing changed? Slefo says over 50% of the ad dollars spent in 2017 were for mobile marketing. He believes brands need to do their homework before just slapping ads everywhere, but he suggests investing some time and money into Facebook.
Eric Lynch, managing director of Scharf Investments, joined Cheddar News to discuss market trends and what lies ahead as the Federal Reserve paused interest rate hikes.
On this edition of Stretching Your Dollar, AJ Ayers, certified financial planner and co-founder of Brooklyn Fi, provided some tips on how to boost your credit score.
The Federal Reserve, having raised interest rates at the fastest pace in four decades, is poised Wednesday to leave rates alone for the first time in 15 months to allow time to gauge the impact of its aggressive drive to tame inflation.
On Tuesday, the Bahamas Supreme Court allowed FTX founder Sam Bankman-Fried to review the terms of his extradition and temporarily delayed the country from agreeing to let U.S. prosecutors pursue criminal charges against him.
Microsoft's planned $69 billion purchase of video game company Activision Blizzard was blocked by a federal judge Tuesday, giving more time for an antitrust review of the deal.
