Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
The first thing Blair says you need to do is to find your voice and your audience. Create a customer demographic and then target those people. It's also helpful to use influencers over models when taking photos of your product or service. They can help promote while also serving as the focus of your content.
Plus, how has mobile marketing changed? Slefo says over 50% of the ad dollars spent in 2017 were for mobile marketing. He believes brands need to do their homework before just slapping ads everywhere, but he suggests investing some time and money into Facebook.
Tuesday is National Video Games Day. John Biggs, editor of Knapsack News and host of the 'Keep Going' podcast, joined Cheddar News to provide tips on how to save money on your favorite games.
Childcare centers were given funds during the pandemic to help them stay open but those funds are now expiring which could affect tens of thousands of centers. David Peters, CPA and founder of The David Peters Financial Group, joined Cheddar News to explain the changes that are coming and how to save on child care.
'The Little Mermaid' got 16 million views on Disney+ so far after being released earlier this month.
McDonald's said it would eliminate self-serve soda machines by 2032.
Online prices just saw their biggest drop in three years, according to new data.
U.S. small business sentiment dropped in August, for the first time since April.
Bloomingdale's named Olivier Bron its new chief executive, replacing Tony Spring, who will become CEO of Macy's.
Apple's 'Wonderlust' event will kick off Tuesday to showcase its newest products, including the iPhone 15 while Google is facing a federal antitrust lawsuit. Meanwhile, TikTok is rolling out ecommerce on its app.
Apple's 'Wonderlust' event kicked off on Tuesday.
The federal antitrust trial against Google will begin Tuesday.
