Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
The first thing Blair says you need to do is to find your voice and your audience. Create a customer demographic and then target those people. It's also helpful to use influencers over models when taking photos of your product or service. They can help promote while also serving as the focus of your content.
Plus, how has mobile marketing changed? Slefo says over 50% of the ad dollars spent in 2017 were for mobile marketing. He believes brands need to do their homework before just slapping ads everywhere, but he suggests investing some time and money into Facebook.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
VENU CEO JW Roth breaks ground on a 20,000-seat, state-of-the-art amphitheater in Texas—part of a $300M public-private expansion to redefine live music.
Despite healthcare spending cuts, medtech stocks like Edwards Life Sciences, Stryker, and Boston Scientific are rising, especially those serving older pati
The original Birkin bag created by Hermès for Jane Birkin in 1984 is up for auction in Paris. Sotheby’s expects the iconic bag to sell for hundreds of thousands of euros on Thursday.
Elon Musk’s artificial intelligence company is taking down antisemitic comments and other “inappropriate posts” made by its Grok chatbot, including some praising Adolf Hitler.
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.
