How to Handle Harassment Allegations as a Brand and Company
For the past couple of months, there has been a windfall of sexual harassment and assault allegations coming out of Hollywood, Washington, the media, and more spaces.
Sue Jacobson is the co-founder of Jacobson Strategic Communications and an expert on strong PR and communications. She joins Cheddar to explain why responding quickly in these situations is so important. Jacobson argues that companies should have a plan in place ahead of allegations and news. That way, she says, leadership has a framework to effectively and properly assess allegations and repercussions.
And strong communications is not only important reactively, it is just as important proactively. Jacobson has served as a communication director on recent presidential campaigns. She gives us some insight into President Obama's successful run explaining that it was successful because the campaign knew to focus on small, locally-based offices. By building out offices and campaign centers across different states, the Obama campaign was able to grow a name, brand, and loyalty.
Cheddar News breaks down what to expect on The Day Ahead, as earnings from Albertsons and Carmax are on tap to be released while Fed minutes are due on Wednesday ahead of its meeting next month.
Karla Dennis, CEO and founder of Karla Dennis & Associates Inc., joined Cheddar News to explain what's needed in order to file for a tax extension and avoid penalties.
Irrigreen, an irrigation system startup that develops robotic sprinkler systems for homeowners and recently, recently secured $15 million in seed funding. Shane Dyer, CEO and co-founder of Irrigreen, joined Cheddar News to explain the benefits of the company's system that saves water with less equipment.
Automakers around the world are betting big on electric vehicles. Cheddar News took a peek at some of the models of the electric future at the New York International Auto Show.
Stocks closed mixed ahead of the release of more economic data. Matthew Johnson, president of Johnson Wealth & Income Management, joined Cheddar News to also weigh in on last week's jobs data and the status of the country's labor market and what that could mean for another Fed decision.
