How to Handle Harassment Allegations as a Brand and Company
For the past couple of months, there has been a windfall of sexual harassment and assault allegations coming out of Hollywood, Washington, the media, and more spaces.
Sue Jacobson is the co-founder of Jacobson Strategic Communications and an expert on strong PR and communications. She joins Cheddar to explain why responding quickly in these situations is so important. Jacobson argues that companies should have a plan in place ahead of allegations and news. That way, she says, leadership has a framework to effectively and properly assess allegations and repercussions.
And strong communications is not only important reactively, it is just as important proactively. Jacobson has served as a communication director on recent presidential campaigns. She gives us some insight into President Obama's successful run explaining that it was successful because the campaign knew to focus on small, locally-based offices. By building out offices and campaign centers across different states, the Obama campaign was able to grow a name, brand, and loyalty.
Almost a week after the Apple faithful collectively gasped at the first evidence that the iPhone’s red “end call” button might soon be vacating its center position to take up residence one column to the right, it looks like it might have been mostly a false alarm.
Meta is under scrutiny for the way it has moderated reproductive health content. Women's health advocates say the social media giant has allowed male health content to flow more freely than content geared toward women and gender diversity.
Lynn Martin, president of the New York Stock Exchange, talks to Cheddar News about the bounceback of the IPO market, the future of artificial intelligence, and the strength NYSE continues to command in the world of investing.
