How to Handle Harassment Allegations as a Brand and Company
For the past couple of months, there has been a windfall of sexual harassment and assault allegations coming out of Hollywood, Washington, the media, and more spaces.
Sue Jacobson is the co-founder of Jacobson Strategic Communications and an expert on strong PR and communications. She joins Cheddar to explain why responding quickly in these situations is so important. Jacobson argues that companies should have a plan in place ahead of allegations and news. That way, she says, leadership has a framework to effectively and properly assess allegations and repercussions.
And strong communications is not only important reactively, it is just as important proactively. Jacobson has served as a communication director on recent presidential campaigns. She gives us some insight into President Obama's successful run explaining that it was successful because the campaign knew to focus on small, locally-based offices. By building out offices and campaign centers across different states, the Obama campaign was able to grow a name, brand, and loyalty.
Job-hunting is difficult and even more so when you've been out of the workforce for a while. Cheddar News' docuseries premieres Thursday night and will look at a job hunter who is working with a career coach to obtain her dream position.
Magnate Rupert Murdoch's surprise announcement Thursday that he's stepping down as leader of his two companies leaves his son Lachlan firmly in line of succession at Fox and the rest of the media empire.
The iconic Budweiser Clydesdales will no longer have their tails shortened using a common, yet controversial, procedure that has drawn the ire of animal activists, parent company Anheuser-Busch InBev announced Wednesday.
The Federal Reserve left its key interest rate unchanged Wednesday for the second time in its past three meetings, a sign that it’s moderating its fight against inflation as price pressures have eased. But Fed officials also signaled that they expect to raise rates once more this year.
