With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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Some Favorite Fall Food Recipes With Chef Thomas Ricci
With the weather getting cooler, more people are looking for reasons to stay inside and make their favorite comfort food. Thomas Ricci, chef and vice president of culinary operations with Intelligent Foods, joined Cheddar News to show some of his recipes for the fall.
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