With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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An Inside Look at DIBS Beauty With Co-Founder Jeff Lee
Jeff Lee, CEO and co-founder of the DIBS Beauty brand, which is a finalist in the CEW Beauty Awards' make-up tools category, spoke with Cheddar News to discuss his background, career, and success in fashion -- and eventually working with baseball great Alex Rodriguez and influencer Courtney Shields -- after a career as a corporate lawyer.
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