With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.
Pieter Vanerman, CEO of Spin, joined Cheddar News to discuss the ping-pong franchise, which has nine locations around the U.S. and two in New York City, and also dived into how the business operates, showed what's on the menu and what you can expect when you visit.