With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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Author Jake Cohen's Passover Treat: Matzo Pizza
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Cookbook Author Jake Cohen's Favorite Passover Dessert: Iraqi Almond Cookies
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
Cookbook Author Jake Cohen Shares His Favorite Passover Recipes
Passover began on Wednesday, and many Jewish families are getting ready to prepare their favorite holiday meals. To help those celebrating, Jake Cohen, author of Jew-Ish: A Cookbook: Reinvented Recipes from a Modern Mensch, stopped by the Cheddar News studios to talk about the significance of the holiday and share (and showcase) some of his favorite recipes.
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