How "Elf on the Shelf" Went from a Family Tradition to a Multimillion-Dollar Business
Chandra Bell, CEO of Elf on the Shelf, says that she never imagined her family tradition would turn into a business.
For full interview [click here](https://cheddar.com/videos/turning-a-family-tradition-into-a-multi-million-dollar-business).
Pieter Vanerman, CEO of Spin, joined Cheddar News to discuss the ping-pong franchise, which has nine locations around the U.S. and two in New York City, and also dived into how the business operates, showed what's on the menu and what you can expect when you visit.
“This truly is The One Where Our Hearts Are Broken,” “Friends” co-creators Marta Kauffman and David Crane, along with executive producer Kevin Bright, said in a joint statement Sunday.