How "Elf on the Shelf" Went from a Family Tradition to a Multimillion-Dollar Business
Chandra Bell, CEO of Elf on the Shelf, says that she never imagined her family tradition would turn into a business.
For full interview [click here](https://cheddar.com/videos/turning-a-family-tradition-into-a-multi-million-dollar-business).
There has been a movement during the fall to leave the leaves rather than breaking up falling leaves and putting them in garbage bags to send to a landfill.