Chandra Bell, CEO of Elf on the Shelf, says that she never imagined her family tradition would turn into a business. For full interview [click here](https://cheddar.com/videos/turning-a-family-tradition-into-a-multi-million-dollar-business).

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'Greener Gifting' for the Holiday Shopping Season
Ahead of the Christmas holiday shopping season, there's a new toy trend called greener gifting. Marissa Silva, editor-in-chief of The Toy Insider, joined Cheddar News to discuss some of the toys available that are also Earth-friendly.
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