How "Elf on the Shelf" Went from a Family Tradition to a Multimillion-Dollar Business
Chandra Bell, CEO of Elf on the Shelf, says that she never imagined her family tradition would turn into a business.
For full interview [click here](https://cheddar.com/videos/turning-a-family-tradition-into-a-multi-million-dollar-business).
With the holidays here, there are so many in our communities who are less fortunate and can use our help all year round. Cheddar News visited two organizations in need of volunteers.