If You're Eating More McDonald's, This Company May Be the Reason
Digital media company Outernets may have a unique solution to helping brick-and-mortar stores increase their foot traffic.
The company has created interactive windows that show pedestrians personalized content as they pass by.
“It takes us 0.02 milliseconds to understand who you are and how to serve you with content,” CEO Omer Golan told Cheddar. “We use machine learning and computer vision to understand who’s looking at our display and, in real time, change the content to make it more relevant to them.”
The technology analyzes demographic information including age and gender, and while critics have privacy concerns, the company’s COO says that Outernets does not save images or personal data and doesn’t know where consumers shop.
“Right now it’s limited to what the camera sees and analyzes on the spot,” Tal Golan said.
Outernets, which is based in New York, has clients that include McDonald’s, WeWork, and Dylan’s Candy Bar.
For full interview [click here](https://cheddar.com/videos/a-new-age-in-advertising).
Adtalem CEO Steve Beard addresses a report from Safkhet Capital taking the short position on the for-profit education giant, plus why he believes there should be financial recourse for student loan borrowers misled by their institutions.
CEO of Americares Christine Squires shares how the organization is helping provide medical assistance in a time of increasing instability, war, and climate-related disaster.
Doug Clinton, Deepwater Asset Management managing partner, shares tips for investors looking to take advantage of the massive boom in artificial intelligence beyond Microsoft and Nvidia.
Jason Moser, analyst and adviser at the Motley Fool, shares thoughts on recent tech earnings, including what’s behind Google’s share price drop and why A.I. could be Microsoft’s ‘iPhone moment.’
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
