Digital media company Outernets may have a unique solution to helping brick-and-mortar stores increase their foot traffic.
The company has created interactive windows that show pedestrians personalized content as they pass by.
“It takes us 0.02 milliseconds to understand who you are and how to serve you with content,” CEO Omer Golan told Cheddar. “We use machine learning and computer vision to understand who’s looking at our display and, in real time, change the content to make it more relevant to them.”
The technology analyzes demographic information including age and gender, and while critics have privacy concerns, the company’s COO says that Outernets does not save images or personal data and doesn’t know where consumers shop.
“Right now it’s limited to what the camera sees and analyzes on the spot,” Tal Golan said.
Outernets, which is based in New York, has clients that include McDonald’s, WeWork, and Dylan’s Candy Bar.
For full interview [click here](https://cheddar.com/videos/a-new-age-in-advertising).
Some of America’s biggest retailers are working to increase their shipping speeds to please shoppers expecting faster and faster deliveries.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Stocks were up after the closing bell as Wall Street continued to pin their hopes on rate cuts after last week's comments from the Fed.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Google has agreed to pay $700 million and make several other concessions to settle allegations that it had been stifling competition against its Android app store — the same issue that went to trial in another case that could result in even bigger changes.
Nicki Minaj just reached a milestone that no other woman in rap has reached.
Apple announced that starting this week, it will stop selling some versions of the Apple watch in the U.S.
Southwest Airlines will pay a $35 million fine as part of a $140 million settlement to resolve a federal investigation into a debacle in December 2022 when the airline canceled thousands of flights and stranded more than 2 million travelers over the holidays.
The House of Representatives recently passed a bill aimed at increasing transparency in healthcare.
