Social polling platform The Tylt is on a mission to take a pulse of the internet, and provide people a platform to have their voices heard. The company's General Manager Kyle Lelli explains how its users are responding to current events.
When The Tylt asked its followers whether the United States should legalize marijuana it's user base overwhelming voted in favor of making weed legal. According to The Tylt, 94.8 percent voted to #MakeWeedLegal, compared to 5.2 percent who voted to #KeepWeed Banned. Lelli says this echos the growing excitement and acceptance of marijuana.
When looking at how social polling compares to systematic polling, Lelli says The Tylt has the capability to leverage social media and billions of opinion being shared in real time. "We are trying to quantify opinions in a broader way," says Lelli.
TikTok has rolled out updated rules and standards for content and its CEO warned against a possible U.S. ban on the video sharing app as he prepares to face Congress.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
