How Verizon's Deal With the NFL Affects the Sports Industry
Verizon’s new five-year deal with the NFL means anyone can watch NFL games on mobile, for free.
Paul Kelly, chief revenue officer at Whistle Sports joined Cheddar to explain how the deal will let the league monetize both mobile and linear television, while leveraging more than just live sports content.
“Moving forward I think it’s going to give more opportunity to create visual content around sports for the mobile screen,” he said.
Kelly noted that the deal has perks for both the NFL and Verizon overall. On the Verizon front, this can be a sign that the company will be moving into the OTT business.
“How that works with the Yahoo, Oath portfolio, and go90 is up to debate and interpretation,” he added.
Other wireless company are also pushing to move into the broadcast or steaming space. This week T-mobile announced that it was buying Layer3 TV in an effort to move into the cable and video streaming industry. AT&T has a tie-up with DirecTV, and is trying to acquire Time Warner.
For full interview [click here](https://cheddar.com/videos/tackling-the-sports-media-landscape-2).
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
