How Ralph Lauren and Nike are Capitalizing off the Olympics

We're a week into the Olympics and by now most viewers have noticed that Ralph Lauren, Nike and Under Armour are the official sponsors of Team USA gear. Joining The Long and The Short to discuss the benefits of outfitting Team USA is Nick Martell and Jack Kramer, Co-Founders & Co-CEOs of MarketSnacks. Ralph Lauren shocked many when it dressed Team USA in suede gloves during the opening ceremony. The internet was quick to point out they were reminiscent of a scene from "Dumb and Dumber." The gloves were on sale after the ceremony for $1,000 and are already sold out! Martell and Kramer say that Ralph Lauren really needs to capitalize on post-Olympic buzz and try to bring more people into their brick-and-mortar store, after a struggle with its online sales. Plus, Nike may be outfitting the athletes when they receive medals, but it's also teaming up with Snap. The apparel company was the first non-Snap company to sell product on the platform, pushing its Air Jordan III "Tinker" shoes after the All-Star NBA game on Sunday night. Martell and Kramer say this was Nike's attempt at appealing to a younger, more millennial, audience.

More In Business

Why AI “actress” Tilly Norwood is no threat to Hollywood

Tilly Norwood, the AI “actress” that has tinsel town talking, is nothing to fear.

How 'The Life of a Showgirl' Shattered Sales Records

Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.

Markets, Mayhem, and the Fed: What Q4 Could Bring

Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond

GMC's Next Chapter: EVs, Hybrids, and What's Driving the Future

Jaclyn McQuaid, Global VP at GMC, shares what’s ahead as the brand shifts gears toward EVs and hybrids—and how innovation is fueling their next era.

Inside the Lemonaid Health Buy: Kyle Pretsch on Bambu Ventures’s Bold Play

Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.

Cleaning Up the Industry: Grove Collaborative CEO on Building a Zero-Waste Future

Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.

Mayor Andre Dickens on Fixing Housing, Feeding Communities, and Reimagining Atlanta

Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.

Big Business This Week: Protecting your 401(k) from market risks

Just because the stock market keeps going up, you might feel it’s a good idea to protect your 401(k) and other market investments.

30 years later, Pixar resurrects two-dimensional animation

Toy Story’s major achievement, much to the chagrin of the people who worked on it, was to kill American two-dimensional animation. Or was it?

Apple vs. Amazon: Which New Tech Products Are Worth Your Wallet?

Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.

Load More