How Paul McCartney Landed First No. 1 Album in 36 Years
*By Conor White*
Paul McCartney is celebrating his first number-one album in nearly four decades.
"Egypt Station," released on September 7, sold 153,000 copies during its first week, including an impressive 147,000 in physical sales. And it's not the 76-year-old former Beatle's core Baby-Boomer fan base behind his latest success ー it's streamers.
Daily Dot managing editor Austin Powell says those numbers are certainly the ones to watch.
"'FourFiveSeconds,' \[McCartney's\] track with Kanye and Rihanna ー that's been streamed nearly 500 million times on Spotify," Powell said Thursday in an interview on Cheddar.
"So he has this other audience that he can tap into and that Spotify can push his music towards as well."
Powell noted that with physical album sales dropping from over half a billion in 2007 to just 169 million last year, artists have sought help from the very platforms that damaged their sales in the first place ー McCartney, for instance, recorded a live performance specifically for Spotify.
To date, "Egypt Station" has been streamed over 6 million times across all platforms, and that number will only continue to grow.
"I'm sure he got a nice push from Spotify itself ーgiving those notifications, letting people know the new album was available to stream," Powell said.
Spotify's power and influence continue to spread, as does that of its rival, Apple Music. The two services now account for more than 80 percent of paid streaming subscribers in the United States, leaving their competitors to fight for meager scraps.
And those smaller players ー including industry pioneer Pandora ー don't have great odds, according to Powell.
"I think there are only two that stand a fighting chance, and that's Google via YouTube, and that's Amazon," he said.
"They can bundle streaming into an existing service," he said.
For full interview [click here] (https://cheddar.com/videos/streaming-nation).
Twitter is planning to pivot to video content, according to Reuters. Cheddar News explains how the tech giant looks to double down on video, creative and e-commerce strategies.
Whether it's a gym membership, a cell phone contract, or an extended warranty, getting locked into a bad contract can be frustrating and very costly. So we wanted to share some advice to avoid potential risks involved. Let's take a look.
Multiple U.S. owners of Hyundai's popular Ioniq 5 electric SUV have complained of completely or partially losing propulsive power, many after hearing a loud popping noise, the National Highway Traffic Safety Administration said Saturday.
Ford Executive Chairman Bill Ford told CNN's 'Fareed Zakaria that despite recent gains the U.S. was still not in a position to compete with China in the production of electric vehicles.
Global stock markets followed Wall Street lower Monday after the top U.S. diplomat met China's leader but the two sides gave no sign of progress on an array of conflicts.
Supergoop! is a skincare brand whose products are what the company says is 100% dedicated to sun care. Amanda Baldwin, CEO of Supergoop!, joined Cheddar News to discuss why sunscreen is important to add to daily routines. "What I love about this company is ... it really is based on scientific fact," Baldwin said. "90% of the signs of aging comes from the sun ... one in five of us will be diagnosed with skin cancer in our lifetime so making sunscreen a daily habit is probably one of the most simple things you can do for your health."
College enrollment rates for high school graduates in the U.S. has been on the decline since 2009. Sean Behr, CEO of Fountain a high-volume hiring platform, joined Cheddar News to discuss why high school graduates are benefitting from the value of attending a trade school, especially in today's economy.
