How One Latin American Publication Plans To Break Into The U.S. Market
Companies are investing billions of dollars in digital video. So how do companies stand out from the crowd? Cultura Colectiva averages 870 million monthly video views on its Spanish-language platform, and now it's looking to corner the English-speaking market as well.
Sarah Vander Wal, Head of Brand & Business Development at Cultura Colectiva, explains why the company believes now is the right time to launch in the United States. In a time when President Trump is preaching an anti-immigration message, Cultura Colectiva believes there is a place for positive Latin-centric content.
After launching just a few months ago, Vander Wal says Cultura Colectiva is receiving about 300 million views per month on its English-language content. With that kind of traction, Vander Wal says the English content could surpass its Spanish content in monthly views.
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!
