France's Molotov, a cloud-based video streaming company, is taking its home country...and the OTT market...by storm.
Founder and CEO Jean-David Blanc told Cheddar that, in the 9 months since launch, the company has signed up 1 million subscribers. He says its audience has tripled in the last six months, and with minimal advertising efforts.
Molotov's over-the-top service comes at a time when video-on-demand in France is gaining steam. The sector has seen rapid growth in the face of a steady decline in traditional television-watching.
According to research firm eMarketer, nearly 40 percent of all time the French spend watching TV digitally in France was done on a mobile phone or tablet. That compares to 31.6 percent who use a connected TV.
Blanc noted on Tuesday that on average nights, his platform captures 5 percent of television viewership in the country.
As of now, the platform features all broadcast channels, as well as premiums like HBO. Molotov also provides a curation service, where users can categorize the content they would like to watch as they would for a themed playlist. In addition, Molotov offers a complimentary 10-hour DVR feature, with an option to pay extra for more time.
“We want to grow this company all around Europe as fast as possible,” Blanc told Cheddar.
Food inflation affects eating and shopping. Students still get bulk deals, but are people trading down? Debate on price gouging and retailer control persists.
Arc'teryx CEO Stuart Haselden gives an exclusive look inside the outdoor sportswear brand's new NYC flagship store and introduces new MO/GO wearable hiking tech
The US Open kicks off in NYC, and USTA Chairman Dr. Brian Hainline discusses tennis’s growth, Djokovic's worries about pickleball, and the sport's future.
Hero Bread's viral low-carb, keto-friendly croissant, backed by celebrity investors like Tom Brady and Kevin Durant, is revolutionizing healthy eating.
