How Luxury Cannabis Brand Beboe is Changing the Way People Consume Marijuana
Beboe launched early last year and is described as the “Hermes of marijuana." Co-founder Clement Kwan sits down with Alyssa Julya Smith in Los Angeles to talk about how the brand is changing the stereotypes associated with cannabis.
Kwan discusses the importance of packaging when making a luxury brand like Beboe. He says the marketing of the products opens up a whole new demographic to cannabis products. The co-founder also discusses the new demand in sales since cannabis has been legalized in California and what the brand is doing to keep up with those demands.
He also reveals Beboe is looking for new ways to sell its products, including potential for brick and mortar stores, but says the company is happy with the direct-to-consumer model and will continue to expand its product offerings.
The 2026 FIFA World Cup is more than just a tournament. With over 6.5 million fans expected to attend, it's become one of the world's largest economic events.
Variety Senior TV Editor Brian Steinberg breaks down media mergers, streaming, cord-cutting, and the biggest trends reshaping the future of television.
As AI demand surges, LT350 is reimagining parking lots as data centers. Founder and CEO Jeff Thramann explains this innovative approach to AI infrastructure.
TIME Editorial Director Lucy Feldman breaks down the 2026 TIME100 Creators list, the evolution of the creator economy, and what's next for digital media.
