How Luxury Cannabis Brand Beboe is Changing the Way People Consume Marijuana
Beboe launched early last year and is described as the “Hermes of marijuana." Co-founder Clement Kwan sits down with Alyssa Julya Smith in Los Angeles to talk about how the brand is changing the stereotypes associated with cannabis.
Kwan discusses the importance of packaging when making a luxury brand like Beboe. He says the marketing of the products opens up a whole new demographic to cannabis products. The co-founder also discusses the new demand in sales since cannabis has been legalized in California and what the brand is doing to keep up with those demands.
He also reveals Beboe is looking for new ways to sell its products, including potential for brick and mortar stores, but says the company is happy with the direct-to-consumer model and will continue to expand its product offerings.
Super League is redefining brand advertising, inside Roblox and Minecraft, reaching 300M gamers with results traditional ads can't touch. Here's how they do it.
As OpenAI and Anthropic eye public markets, Mizuho analyst Lloyd Walmsley tells us which AI giant has the stronger case for investors and what to watch next.
Hershey's VP of Marketing Dan Mohnshine reveals the brand's newest products, the story behind Dirty Soda Twizzlers, and how an iconic brand stays relevant.
Lavu CEO Saleem Khatri joins to explain how AI-powered POS systems are changing how major franchises like KFC take orders, cut costs, and serve customers faster
BillionToOne's Jen Hoskovec breaks down the Unity test, the latest in prenatal genetic screening, and what it means for those born with genetic conditions.
