Philadelphia finally won its first Super Bowl, but it feels like Kardashian fans have been waiting even longer for Kylie Jenner to reveal her pregnancy. Zimbio's Areeba Abid joins Cheddar to discuss the reality star's big announcement. She reveals how she thinks the famous family was able to keep the news a secret for so long. Jenner announced the news in an eleven-minute YouTube video called "To Our Child." The senior associate editor discusses the roll-out strategy and whether it breaks the mold for major celebrity reveals. She thinks its safe to assume more content from Jenner's social media sabbatical is sure to hit news feeds in the coming weeks and months. Jenner has reportedly had her eye set on pivoting towards mommy-blogging after giving birth. Abid shares what she thinks the next months hold in store for the entrepreneur and model. She does not think the star is going to retreat further from the spotlight now that she's had her baby.

Share:
More In Culture
Why Some Mothers Are Becoming Full-Time Content Creators
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
MTV Is Shutting Down News Division as Paramount Struggles
MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
Load More