How Kelly Killoren Bensimon is Using Instagram to Power Shopping

TV personality Kelly Killoren Bensimon is out with a fur slipper line. The star posted the release of this new shoe line through Instagram. Bensimon explains the power of social media to connect with her fan base. "Instagram is an amazing opportunity where you can put something on, and know immediately whether people are gravitating towards it or not," says Bensimon. "It's been a totally new revenue stream as a result." Bensimon says she is excited by the trust level she sees with her fans through communicating on Instagram. "My job is to inspire them, and to show them this is an aspiration lifestyle and you can have this," says Bensimon.

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