*By Michael Teich*
Ethical issues could be the Achilles heel for Juul, the $15 billion company behind the vaping devices infiltrating college and high school campuses.
"The valuation is justified on the math," said Dan Primack, Business Editor at Axios. The real question, though, is, "Does it want to stop kids from getting these?"
The sleek and colorful design of the company's e-cigarettes, paired with appealing flavors such as mango and cool mint, has helped Juul emerge as a leader in the market with a 68 percent share, according to Wells Fargo. The company projects $940 million in revenue this year, but Primack said he's told that "they are blowing through those numbers." Those numbers helped Juul raise a fresh $1.2 billion in new funding last week.
But strong sales growth may not be enough to entice more traditional Silicon Valley investors to overlook the moral complexities of Juul's business, Primack said.
While the device was created as an alternative to cigarettes, he pointed out the product is falling into the hands of first-time smokers and serves as a "gateway smoke."
For the full segment, [click here.](https://cheddar.com/videos/the-ethical-issues-that-may-plague-juuls-future)
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Long-haul carrier Emirates opened the Dubai Air Show with a $52 billion purchase of Boeing Co. aircraft.
Krispy Kreme is giving out a dozen free original glazed donuts to the first 500 customers who visit participating stores for World Kindness Day.
'The Marvels' made just $47 million at the box office for its opening weekend.
The largest South American airline altered its travel policy because Taylor Swift was supposed to perform in Argentina's capital on Friday but moved the date to Sunday because of inclement weather.
Google's parent company Alphabet says it has dissolved its stake in Robinhood.
Stocks fell slightly in Monday's opening session after credit rating for the U.S. was downgraded on Friday.
Workers at 24 Ford production facilities in Kentucky have voted against a tentative labor agreement.
Thousands took to the streets in San Francisco to protest the kickoff of the Asia Pacific Economic Cooperations Summit.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
