HP is reinventing the retail space with its new HP elitePOS product. HP's General Manager and Vice President of Retail Aaron Weiss explains how this technology can transform the retail industry. "Digital is not new but it is accelerating," says Weiss. "The expectations of consumers as shoppers is changing." Now, consumers are expecting a lot more from their brick-and-mortar experience explains Weiss. HP is featuring its elitePOS at the 2018 National Retail Federation conference. Weiss says this is a complete rethinking of a traditional point-of-sale device. "Security is critical to our retailers, and is going to grow in importance," says Weiss.

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