HP is reinventing the retail space with its new HP elitePOS product. HP's General Manager and Vice President of Retail Aaron Weiss explains how this technology can transform the retail industry. "Digital is not new but it is accelerating," says Weiss. "The expectations of consumers as shoppers is changing." Now, consumers are expecting a lot more from their brick-and-mortar experience explains Weiss. HP is featuring its elitePOS at the 2018 National Retail Federation conference. Weiss says this is a complete rethinking of a traditional point-of-sale device. "Security is critical to our retailers, and is going to grow in importance," says Weiss.

Share:
More In Technology
Amazon Shares Jump on Solid Cloud Revenue, Profit From Rivian Stake
Amazon shares jumped north of 13 percent in after-hours trading as the E-commerce giant posted a beat on earnings in its fourth quarter. Amazon saw particular success in its cloud computing business, as well as its stake in EV startup, Rivian after its massive IPO. Deren Baker, CEO, Edge by Ascential joined Cheddar's Opening Bell to discuss.
Google Parent Alphabet Posts Strong Q4 Results, Revenue Growth of 32%
Google parent company Alphabet reporting a beat on its Q4 earnings report, with revenue up 32%. The company's strong quarter was thanks to success in its cloud and advertising businesses, which both saw solid year-over-year growth. Angelo Zino, Senior Industry Analyst, CFRA Research joined Cheddar's Opening Bell to discuss the tech giant's blowout results.
Load More