How Gen Z's Love of Social Media and Content Will Change Media
As a whole, we are consuming more media than ever before, and the group that is consuming the most is Gen Z. Awesomeness TV recently conducted a survey with Trendera where they studied 1,000 young adults between the ages of 13 and 17, and the findings were remarkable.
In the study titled, "Gen Z: Leaders of the Mobile Social Movement," Awesomeness TV found that Gen Z watches around 68 videos a day. They watch to relieve stress, to laugh, to pass the time, and to cure boredom. And in terms of where they are watching, Gen Z loves Youtube.
For watching short form videos, 46% of those surveyed preferred Youtube, with Instagram coming in second at 17%. And for long form video, Youtube pulled in 71%, with Facebook coming in second at just 9%.
A survey showed nearly 80% of women in opposite-sex partnerships took their husband's last name but those who are younger and who had completed a higher level of education were less likely to do so.
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
As models hit the catwalk for Fashion Week in New York, Anthony Rubio, pet couturier and womenswear designer, has some couture designs for your dog's next walk. Rubio also discussed how he became a dog fashion designer and where he gets his inspiration.
