How Gen Z's Love of Social Media and Content Will Change Media
As a whole, we are consuming more media than ever before, and the group that is consuming the most is Gen Z. Awesomeness TV recently conducted a survey with Trendera where they studied 1,000 young adults between the ages of 13 and 17, and the findings were remarkable.
In the study titled, "Gen Z: Leaders of the Mobile Social Movement," Awesomeness TV found that Gen Z watches around 68 videos a day. They watch to relieve stress, to laugh, to pass the time, and to cure boredom. And in terms of where they are watching, Gen Z loves Youtube.
For watching short form videos, 46% of those surveyed preferred Youtube, with Instagram coming in second at 17%. And for long form video, Youtube pulled in 71%, with Facebook coming in second at just 9%.
Wondering what to watch this weekend? This week we have more picks for the spooky season, a classic fairy tale, plus a reality show about kids running errands.
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Grace Harry, a former entertainment executive and author of "The Joy Strategist," joined Cheddar News to discuss her goal of helping people redefine the meaning of joy and happiness.
