How Gen Z's Love of Social Media and Content Will Change Media
As a whole, we are consuming more media than ever before, and the group that is consuming the most is Gen Z. Awesomeness TV recently conducted a survey with Trendera where they studied 1,000 young adults between the ages of 13 and 17, and the findings were remarkable.
In the study titled, "Gen Z: Leaders of the Mobile Social Movement," Awesomeness TV found that Gen Z watches around 68 videos a day. They watch to relieve stress, to laugh, to pass the time, and to cure boredom. And in terms of where they are watching, Gen Z loves Youtube.
For watching short form videos, 46% of those surveyed preferred Youtube, with Instagram coming in second at 17%. And for long form video, Youtube pulled in 71%, with Facebook coming in second at just 9%.
A new study shows different strategies may be effective at motivating people to donate, apart from all that “sadvertising.” The study from Nathan Chan, assistant professor at the University of Massachusetts Amherst, and Casey Wichman, assistant professor at the Georgia Institute of Technology, found that people in good moods are more likely to donate to a charitable cause.
Actor Randall Park is making his feature debut as a director with the upcoming film, "Shortcomings," and spoke with Cheddar News about the movie. Other cast members also joined to talk about the film.
