*By Conor White*
As if digitally organizing the wardrobes of hundreds of thousands of people wasn't enough, Finery is answering the demands of its users by providing added features to its fashion app and website.
"This is so typical of an unbelievable, strong, millennial woman," said the Finery co-founder and CEO Whitney Casey. "She's like, 'Great, I want my wardrobe on my phone. Thanks for doing that. And, can you also give me a whole outfit and how to wear it?'"
The new Finery features, which launched Tuesday, are a response to customers' requests for personalized fashion recommendations, recommendations for outfits based on the weather, and visualizations to give customers style inspiration based on what they already have in their closets.
To do all of this, all Finery needs is one photo of a piece of clothing, Casey said in an interview Tuesday with Cheddar.
"We take that image, and scan it for the most important colors, how many pixels of each color, if there's a print, we can even know down to if it's a silk, or if it's a linen, or it's velvet, that's how advanced computer vision is getting," she said. "Then we take that same knowledge, scan multiple images all through Instagram to try to find a dress that looks like this."
Since the company was founded in 2016, Finery's free service has only been for women, but Casey said it won't be difficult to start helping men, when the time comes.
"Once we nail women, and get all of that styling, and really learn the A.I. on what women are liking and what women are not liking with the product, men, I'm sorry to say it, but you're just going to be so easy to dress," she said.
For full interview, [click here](https://cheddar.com/videos/finery-founder-talks-app-updates).
According to new research by Twitter, the social media platform algorithm amplifies content from the "political right" rather than those on the left. The company says this data comes as the platform has been taking the time to research the implications of its algorithm and whether or not it has caused any "unknown harm". President and CEO of Media Matters for America Angelo Carusone, joined Cheddar to discuss more.
The gaming industry is about to take center stage as the next dominant technology platform, according to a new report from the consulting firm Activate. The pandemic has accelerated gaming's popularity, with overall time spent gaming increasing by 29 percent. Michael J. Wolf, co-founder and CEO of Activate, joined Cheddar to discuss some of the key findings of the report and why he thinks video game platforms are the only ones that stand a chance of building the so-called metaverse.
Voyager, Nanoracks, and Lockheed Martin are all teaming up to develop the first-ever free-flying commercial space station with room for a crew of four astronauts. The private companies are joining forces as part of NASA’s greater mission to retire the International Space Station by the year 2030. The low-earth orbit space station will be called "Starlab," and is planned to achieve operational capability by 2027. Lisa Callahan, Vice President and General Manager of Commercial Civil Space at Lockheed Martin, and Matthew J. Kuta, President and Chief Operating Officer of Voyager Space, joined Cheddar’s Opening Bell.
Jill and Carlo cover the latest developments in the Alec Baldwin prop gun shooting, when vaccines for kids as young as 5 should be approved, new reporting on Facebook and more.
