*By Conor White*
As if digitally organizing the wardrobes of hundreds of thousands of people wasn't enough, Finery is answering the demands of its users by providing added features to its fashion app and website.
"This is so typical of an unbelievable, strong, millennial woman," said the Finery co-founder and CEO Whitney Casey. "She's like, 'Great, I want my wardrobe on my phone. Thanks for doing that. And, can you also give me a whole outfit and how to wear it?'"
The new Finery features, which launched Tuesday, are a response to customers' requests for personalized fashion recommendations, recommendations for outfits based on the weather, and visualizations to give customers style inspiration based on what they already have in their closets.
To do all of this, all Finery needs is one photo of a piece of clothing, Casey said in an interview Tuesday with Cheddar.
"We take that image, and scan it for the most important colors, how many pixels of each color, if there's a print, we can even know down to if it's a silk, or if it's a linen, or it's velvet, that's how advanced computer vision is getting," she said. "Then we take that same knowledge, scan multiple images all through Instagram to try to find a dress that looks like this."
Since the company was founded in 2016, Finery's free service has only been for women, but Casey said it won't be difficult to start helping men, when the time comes.
"Once we nail women, and get all of that styling, and really learn the A.I. on what women are liking and what women are not liking with the product, men, I'm sorry to say it, but you're just going to be so easy to dress," she said.
For full interview, [click here](https://cheddar.com/videos/finery-founder-talks-app-updates).
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
E-scooter company Bird made its public debut on the New York Stock Exchange on Thursday. CFO Yibo Ling joined Cheddar to discuss what made the company launch a SPAC IPO now. Ling noted one of the deciding factors was the need to scale the business to help take "gas-guzzling cars off the road" by growing into more locations. "A large portion of our proceeds will go to fund expansion into these new geographies," he said.
Thuc Vu, CEO and co-founder of Ohmnilabs, joins 'Cheddar Innovates' to discuss how robots are playing a role in the return to the office, and what's in store for the future of the robotics industry.
Joan E. Solsman, a senior reporter at CNET, joined Cheddar's "Opening Bell" to talk about Netflix moving to offer mobile video games for Android users as part of their subscription. She said this is likely one "baby step" for the streaming giant as it moves into the space. "You can see what Netflix wants to do eventually down the line is have these great ambitions to make their service be more than just passive TV, movies," she said. "They're moving more into merchandising, that they're moving more into in-person experiences. They're trying to broaden a way, which is a great thing to do when everyone keeps talking about metaverses."
Tuna Amobi, Director and Senior Equity Analyst at CFRA Research, joined Wake Up With Cheddar to break down the big takeaways from Roku's Q3 earnings report, as the company warns of further supply chain issues in the coming months.
