*By Conor White*
As if digitally organizing the wardrobes of hundreds of thousands of people wasn't enough, Finery is answering the demands of its users by providing added features to its fashion app and website.
"This is so typical of an unbelievable, strong, millennial woman," said the Finery co-founder and CEO Whitney Casey. "She's like, 'Great, I want my wardrobe on my phone. Thanks for doing that. And, can you also give me a whole outfit and how to wear it?'"
The new Finery features, which launched Tuesday, are a response to customers' requests for personalized fashion recommendations, recommendations for outfits based on the weather, and visualizations to give customers style inspiration based on what they already have in their closets.
To do all of this, all Finery needs is one photo of a piece of clothing, Casey said in an interview Tuesday with Cheddar.
"We take that image, and scan it for the most important colors, how many pixels of each color, if there's a print, we can even know down to if it's a silk, or if it's a linen, or it's velvet, that's how advanced computer vision is getting," she said. "Then we take that same knowledge, scan multiple images all through Instagram to try to find a dress that looks like this."
Since the company was founded in 2016, Finery's free service has only been for women, but Casey said it won't be difficult to start helping men, when the time comes.
"Once we nail women, and get all of that styling, and really learn the A.I. on what women are liking and what women are not liking with the product, men, I'm sorry to say it, but you're just going to be so easy to dress," she said.
For full interview, [click here](https://cheddar.com/videos/finery-founder-talks-app-updates).
On this episode of Cheddar Innovates: Founder of Unlimited Tomorrow breaks down how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible; Chief Technology Officer of Zebra Technologies explains what the future of collaboration between robots and humans may look like; A look at Curiosity Stream's 'Mystery of the Roman Skulls.'
Easton LaChapelle, Founder and CEO of Unlimited Tomorrow, and joins Cheddar Innovates to discuss how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible. LaChappelle was recently featured in a short film called 'GENERATION IMPACT: THE INVENTOR,' which follows the story of a 14-year-old girl receiving a True Limb and can be found on HP's Digital Hub 'The Garage.'
Tom Bianculli, Chief Technology Officer at Zebra Technologies, joins Cheddar Innovates to discuss how they are creating technology to make workers' lives easier, and what the future of collaboration between robots and humans may look like.
Stock closed at record highs on the first day of trading in 2022, kicking the new year off on a strong note. Tommy Mancuso, president and co-founder of the The Bad Investment Company, joined Cheddar to discuss his optimism for the year ahead, as well as the significance of Apple hitting the $3 trillion market cap mark.
Procter & Gamble says that innovation is what it's always done best, and the company plans to showcase this with its latest products at the 2022 Consumer Electronics Show, the world's most influential technology event. The company continues to grow with the needs, and values of its customer base, which is increasingly spending more on sustainable consumer goods. To share its latest sustainability efforts, P&G is unveiling a new "Life Lab" at CES. For more on this exhibit, Marc Pritchard, Chief Brand Officer at P&G, joins Cheddar News.
In the fight against climate change, much of the conversation revolves around reducing greenhouse gases like carbon dioxide or methane - and attempting to raise oxygen levels. But there's another gas - hydrogen - that could play a big role in the fight for the climate. Marco Alvera, CEO of Italian energy infrastructure company Snam and author of the book, 'The Hydrogen Revolution,' joined Cheddar Climate to explain the role hydrogen plays in helping achieve a net-zero future.
Vietnam's first global automaker is coming to the United States. VinFast unveiled the company's full EV lineup of five models at CES 2022. A reservation program for its first two electric vehicles, the VF 326 and the VF e35, officially opened on Wednesday, with the company set to announce the vehicle's retail prices in the U.S. and Vietnamese markets. VinFast is also one of the world's first automakers to apply blockchain technologies to the process of certifying reservations, payments, and eventually vehicle ownership. VinFast CEO Le Thi Thu Thuy joined Cheddar News' Closing Bell to discuss.
AT&T and Verizon have agreed to delay activating their 5G services for two weeks after Airlines for America, a lobbying group that represents American, Delta, and other airlines, filed a petition last week with the FCC to stop the deployment of 5G in the U.S. over concerns that the network can interfere with certain systems on airplanes. President Biden spoke out about it, saying it would avoid further delays and cancellations of flights. Light Reading 5G and Mobile Strategies Director Mike Dano joined Cheddar News' Closing Bell to discuss.
