*By Conor White*
As if digitally organizing the wardrobes of hundreds of thousands of people wasn't enough, Finery is answering the demands of its users by providing added features to its fashion app and website.
"This is so typical of an unbelievable, strong, millennial woman," said the Finery co-founder and CEO Whitney Casey. "She's like, 'Great, I want my wardrobe on my phone. Thanks for doing that. And, can you also give me a whole outfit and how to wear it?'"
The new Finery features, which launched Tuesday, are a response to customers' requests for personalized fashion recommendations, recommendations for outfits based on the weather, and visualizations to give customers style inspiration based on what they already have in their closets.
To do all of this, all Finery needs is one photo of a piece of clothing, Casey said in an interview Tuesday with Cheddar.
"We take that image, and scan it for the most important colors, how many pixels of each color, if there's a print, we can even know down to if it's a silk, or if it's a linen, or it's velvet, that's how advanced computer vision is getting," she said. "Then we take that same knowledge, scan multiple images all through Instagram to try to find a dress that looks like this."
Since the company was founded in 2016, Finery's free service has only been for women, but Casey said it won't be difficult to start helping men, when the time comes.
"Once we nail women, and get all of that styling, and really learn the A.I. on what women are liking and what women are not liking with the product, men, I'm sorry to say it, but you're just going to be so easy to dress," she said.
For full interview, [click here](https://cheddar.com/videos/finery-founder-talks-app-updates).
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you missed in today's news. Elon Musk has increased his commitment to purchase Twitter to $33.5 billion, Apple is raising its hourly wages for retail stores to compete for talent, and Roblox has announced that it will be partnering with the medically prescribed video game ‘Endeavor’ to help treat patients with ADHD.
After learning that the suspect in the Uvalde school shooting posted about his intentions on Facebook, activists are urging social networks to make changes. Lena Derhally, a licensed psychotherapist and author of "The Facebook Narcissist," joined Cheddar News to discuss the role social media plays in school shootings. "They're not really invested in taking down hateful content," she said about social platforms."In regards to the shooting, it was 15 minutes before that actual threat. It would be pretty hard for a social media company to trace that threat that quickly. But what they can do better is take down threats and hateful content much faster and more than they're doing now."
Esper Bionics CEO Dima Gazda breaks down how they're creating a mind-controlled bionic hand that guest smarter the more you use it, and what this innovation means for the future of the prosthetics industry.
On this episode of Cheddar Innovates: Brightseed Co-Founder breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants; Esper Bionics CEO breaks down how they re creating a mind-controlled bionic hand that guest smarter the more you use it; Cheddar gets a look at Curiosity Stream's 'Capturing A Black Hole In Our Milky Way.'
