Etsy is using machine learning and artificial intelligence to connect buyers to sellers on its marketplace. Cheddar's Hope King speaks with Etsy Chief Technology Office Mike Fisher from The Next Web Conference in New York City. Fisher says Etsy has learned its users utilize different devices to engage with the platform in a variety of ways. As a result, Fisher says Etsy is personalizing the experience between app and desktop web. Fisher joined the company in July, and said he was attracted to Etsy's great mission and culture. Amid a shifting strategy towards profitability, Fisher stands by the company's ability to maintain culture. Etsy's new mission statement is "keep commerce human." Fisher says this speaks to Etsy's technology capability to sift through the marketplace with machine learning, while also creating a personal buyer to seller experience.

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