Professional FIFA player Mike LaBelle says a lot goes into preparing for an esports tournament.
“For this next month, I’ll be playing every single day, where I’m creating content on Twitch, which you can find YouTube,” he told Cheddar in an interview. “The week before, I’ll look to play a lot more offline, because it is an offline event.”
And there’s a physical aspect to his training as well.
“At least for me mentally...if I got good rest, I feel like I’m going to be on top of my game,” he said. “I try not to eat poorly before an event. I wouldn’t recommend fast food.”
LaBelle recently signed on to New York Red Bulls as its first official esports athlete and will represent the club at the EA Sports FIFA 18 gaming league, competing in April’s eMLS Cup and in FIFA tournaments around the world.
LaBelle boasts more than 285,000 followers on YouTube and over 70,000 on Twitch, where he offers FIFA tutorials.
He says there are nuances to the sport that may escape casual gamers and fans.
“I think people who aren’t necessarily involved in gaming don’t understand that there’s a big difference between playing in-person versus playing online. So it’s important to get that kind of practice and repetition and see if there’s anything different so you make good habits.”
For the full interview, [click here](https://cheddar.com/videos/mls-kicks-it-with-esports).
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
