Duracell's "PowerForward" initiative is working to help relief efforts in Puerto Rico after it was devastated by Hurricane Maria. Alfonso Arteaga, Senior Brand Manager at the company, explains how Duracell is providing internet access to those in need. Arteaga was living in Puerto Rico with his family when the hurricane hit the island in September. Many areas in Puerto Rico remain without power three months after Hurricane Maria devastated the island. The U.S. Army Corps of Engineers said it could take until May to complete restoration of Puerto Rico's power grid. In less than one month after the hurricane hit the island, Duracell airlifted two trucks with 100 tons of battery for those in need. Since this initiative began, Duracell has distributed more than $1 million worth of batteries, making this the program's largest deployment since PowerForward began in 2011. "It makes us realize we are not forgotten," said Arteaga who has since relocated from Puerto Rico to Connecticut.

Share:
More In Business
The Day Ahead: Bank Earnings, March Retail Sales
Cheddar News takes a look at The Day Ahead as a slate of earnings is due to be reported from some of the country's biggest banks, including JPMorgan, PNC, Wells Fargo and Citigroup. March retail sales are also on tap to be released.
Oatly Executive Discusses Company's Sustainability Efforts
Cheddar News is highlighting companies with a focus on sustainability for Earth Month. Ashley Allen, chief sustainability officer with Oatly, joined Cheddar News to discuss her company's mission to deliver products that have a minimal environmental impact. "We want to make it easy for people to eat better and live healthier lives without recklessly taxing the planet's resources," she said.
Some Iconic Cars Getting a Modern Upgrade
Some well-known iconic and historic cars are getting a modern twist this year. Cheddar News' Michelle Castillo checked in with some high-profile car executives to discuss the upgrades to some of the cars folks have loved for decades.
Load More