How Duracell is Helping Relief Effort in Puerto Rico
Duracell's "PowerForward" initiative is working to help relief efforts in Puerto Rico after it was devastated by Hurricane Maria. Alfonso Arteaga, Senior Brand Manager at the company, explains how Duracell is providing internet access to those in need. Arteaga was living in Puerto Rico with his family when the hurricane hit the island in September.
Many areas in Puerto Rico remain without power three months after Hurricane Maria devastated the island. The U.S. Army Corps of Engineers said it could take until May to complete restoration of Puerto Rico's power grid. In less than one month after the hurricane hit the island, Duracell airlifted two trucks with 100 tons of battery for those in need.
Since this initiative began, Duracell has distributed more than $1 million worth of batteries, making this the program's largest deployment since PowerForward began in 2011. "It makes us realize we are not forgotten," said Arteaga who has since relocated from Puerto Rico to Connecticut.
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Anyone in the U.S. who had an account at any time between May 24, 2007, and December 22, 2022, is eligible to receive a payment. The 2022 settlement resolves a lawsuit alleging that Facebook allowed millions of its users’ personal information to be fed to Cambridge Analytica, a firm that supported Donald Trump’s 2016 presidential campaign.
