How Cvent is Leveraging Data to Power Event Management
Capturing and understanding data is becoming increasingly important for business. Software company Cvent is working to help businesses better understand how attendees are responding to their events. Cvent's Chief Marketing Officer Patrick Smith explains how its technology works for both event planners and venues.
Smith says Cvent's technology powers the human connection, and sits at the intersection of event planners, venues, and hosts. The Cvent platform offers features such as online registration and attendee tracking. Smith says the technology ultimately automates the process.
In 2017, Cvent was acquired by Vista Equity Partners for $1.65 Billion. "They've done a great job investing in the business, and helping us accelerate our growth plans around the world," said Smith.
Hoyt McGarity, CEO & President of 8AM Golf, joins Cheddar to discuss TGL and how the technology is changing the game of golf right before our eyes. Watch!
Amy Farley, Executive Editor at Fast Company, joins Cheddar to reveal how the Top 50 companies were chosen for a coveted spot on the list of Most Innovative.
Chris Versace, CIO at Tematica, discusses the fed decision, the current state of the market and how news in the coming days will tell us even more. Watch!
Olipop CEO, Ben Goodwin, joins Cheddar to discuss its recent $50M funding round and why other prebiotic soda company's successes is good for business. Watch!
The Knot Worldwide CEO Raina Moskowitz joins Cheddar to reveal the top wedding trends for 2025 and why some newlyweds-to-be want their big day to be phone free!
