How Cvent is Leveraging Data to Power Event Management
Capturing and understanding data is becoming increasingly important for business. Software company Cvent is working to help businesses better understand how attendees are responding to their events. Cvent's Chief Marketing Officer Patrick Smith explains how its technology works for both event planners and venues.
Smith says Cvent's technology powers the human connection, and sits at the intersection of event planners, venues, and hosts. The Cvent platform offers features such as online registration and attendee tracking. Smith says the technology ultimately automates the process.
In 2017, Cvent was acquired by Vista Equity Partners for $1.65 Billion. "They've done a great job investing in the business, and helping us accelerate our growth plans around the world," said Smith.
PepsiCo's "Rolling Remembrance" American Flag Relay Puts Veteran Drivers at the Wheel to Raise Funds and Awareness for Children of Fallen Patriots Foundation
Fresh off the company’s IPO at the New York Stock Exchange Bowhead Specialty CEO Stephen Sills discusses what’s next and why some insurance rates are rising.
AAA predicts a surge in summer 2024 travel, with 44 million travelers, surpassing pre-pandemic levels. Expect more solo trips, AI use, and Taylor Swift.
As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'
