How Cvent is Leveraging Data to Power Event Management
Capturing and understanding data is becoming increasingly important for business. Software company Cvent is working to help businesses better understand how attendees are responding to their events. Cvent's Chief Marketing Officer Patrick Smith explains how its technology works for both event planners and venues.
Smith says Cvent's technology powers the human connection, and sits at the intersection of event planners, venues, and hosts. The Cvent platform offers features such as online registration and attendee tracking. Smith says the technology ultimately automates the process.
In 2017, Cvent was acquired by Vista Equity Partners for $1.65 Billion. "They've done a great job investing in the business, and helping us accelerate our growth plans around the world," said Smith.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
Uncle Nearest CEO Fawn Weaver joins Cheddar to talk alcohol warning labels, the future of the alcohol business and why she thinks DEI has a PR problem. Watch!
Shark Tank's Daniel Lubetzky, Founder of KIND Snacks, breaks down the FDA's new definition of healthy, plus, his thoughts on building a stronger democracy.
James Gallagher, CEO and Co-Founder of GreenLite, discusses the challenges of rebuilding the fire-affected LA area and how permitting complicates the process.
Super Bowl Champion, Julian Edelman, talks Chiefs' conspiracies, his fave TSwift song and his bet for Super Bowl LIX. Plus, the best time for a bathroom break.
