Californians waking up in search of a hangover cure on New Year's Day will find one in the state's newly legalized recreational marijuana. The Legion of Bloom's Troy Meadows joins Cheddar to explain how the big day will change the business model of the state's cannabis industry.
The Legion of Bloom sells top-tier cannabis products including concentrates, oil, wax, and traditional flowers. Meadows reveals how the company achieves its mission of "Old World Sustainability, New World Consciousness." The co-founder explains the company's commitment to removing all pesticides and additives from its products.
Finally, Meadows considers the issue of marketing transparency in the cannabis industry. He says some companies use faulty advertising to drive sales. New regulations surrounding lab testing will keep consumers healthy and informed in this new era of marijuana legalization.
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